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5% Discount on Legal Highs, Salvia Divinorum and Everything Else From The Coffeesh0p

Coffeesh0p Is Doing Great

By John Clarke

So, I’ve been playing around with Excel (read: pro­cras­tin­ating) a lot lately and pro­duced these lovely looking graphs. Since they do look ever so lovely, and without revealing too much, I thought I’d post them here, along with a healthy dose of good advice. Also, the second two show the first month’s results from my little article exper­i­ment.

The X axis rep­res­ents the months from Jan 2007 until Dec 2008. The extra­pol­ated curves of best fit do not take into account December’s data.
Orders
I guess this first graph shows we’re here to stay — this is the number of orders placed with us each month. While the number of orders placed last month is a little lower than November’s data, this is con­sistent with most other e-​​commerce sites, who all see a slump in traffic (and sales) over the hol­i­days. Who’d have thought people would prefer to spend time with their fam­ilies rather than shop online? The same thing also occurs during December of last year. Still, not bad for a reces­sion.

Traffic

This graph shows overall traffic to the site. Internet mar­ket­eers may be inter­ested to learn that the dis­tinct peaks rep­resent my limited foray into social book­marking. Notice how the same months in the pre­vious graph do not show any similar increases in the amounts of orders placed. This just goes to show that social book­marking is shite for e-​​commerce.

One final point: traffic dropped sig­ni­fic­antly in December — far more than you’d expect over the hol­i­days. For­tu­nately, this was exactly as I’d planned. December was when I moved all the old art­icles over to this blog, and art­icles are big traffic-​​generating machines. Take note, budding mar­ket­eers — article mar­keting can really drive traffic to your site! Compare the month of December on both graphs so far though — while traffic dropped sig­ni­fic­antly, the number of orders decreased only slightly. There are also plenty of other things you can do with old static content, so make sure you don’t let things stagnate.

conversion-rate

This final graph shows each month’s con­ver­sion rate — that is, the per­centage of vis­itors who go on to place an order. December’s data shows a sig­ni­ficant increase as soon as I moved those art­icles, which just goes to show — traffic isn’t everything! It sur­prised me that before then, the con­ver­sion rate was still con­tinu­ally on the rise. I must have been doing some­thing right. Unfor­tu­nately though, many, many things can affect your con­ver­sion rates, none of which have a par­tic­u­larly large effect. Here’s a great post on 108 ways you can increase your con­ver­sion rates.

Why I should Be Worried

There’s no doubt about it — our little herbal highs hobby is kicking some ass, but it’s not all good news. More orders means more work, and right now me and my girl­friend are in the last term of our final year at uni­ver­sity, so time is not some­thing we have in abundance.

We might have to hire someone…

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