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5% Discount on Legal Highs, Salvia Divinorum and Everything Else From The Coffeesh0p

Coffeesh0p Is Doing Great

By John Clarke

So, I’ve been playing around with Excel (read: pro­cras­tin­ating) a lot lately and pro­duced these lovely looking graphs. Since they do look ever so lovely, and without revealing too much, I thought I’d post them here, along with a healthy dose of good advice. Also, the second two show the first month’s results from my little article exper­i­ment.

The X axis rep­res­ents the months from Jan 2007 until Dec 2008. The extra­pol­ated curves of best fit do not take into account December’s data.
I guess this first graph shows we’re here to stay — this is the number of orders placed with us each month. While the number of orders placed last month is a little lower than November’s data, this is con­sistent with most other e-​​commerce sites, who all see a slump in traffic (and sales) over the hol­i­days. Who’d have thought people would prefer to spend time with their fam­ilies rather than shop online? The same thing also occurs during December of last year. Still, not bad for a reces­sion.


This graph shows overall traffic to the site. Internet mar­ket­eers may be inter­ested to learn that the dis­tinct peaks rep­resent my limited foray into social book­marking. Notice how the same months in the pre­vious graph do not show any similar increases in the amounts of orders placed. This just goes to show that social book­marking is shite for e-​​commerce.

One final point: traffic dropped sig­ni­fic­antly in December — far more than you’d expect over the hol­i­days. For­tu­nately, this was exactly as I’d planned. December was when I moved all the old art­icles over to this blog, and art­icles are big traffic-​​generating machines. Take note, budding mar­ket­eers — article mar­keting can really drive traffic to your site! Compare the month of December on both graphs so far though — while traffic dropped sig­ni­fic­antly, the number of orders decreased only slightly. There are also plenty of other things you can do with old static content, so make sure you don’t let things stagnate.


This final graph shows each month’s con­ver­sion rate — that is, the per­centage of vis­itors who go on to place an order. December’s data shows a sig­ni­ficant increase as soon as I moved those art­icles, which just goes to show — traffic isn’t everything! It sur­prised me that before then, the con­ver­sion rate was still con­tinu­ally on the rise. I must have been doing some­thing right. Unfor­tu­nately though, many, many things can affect your con­ver­sion rates, none of which have a par­tic­u­larly large effect. Here’s a great post on 108 ways you can increase your con­ver­sion rates.

Why I should Be Worried

There’s no doubt about it — our little herbal highs hobby is kicking some ass, but it’s not all good news. More orders means more work, and right now me and my girl­friend are in the last term of our final year at uni­ver­sity, so time is not some­thing we have in abundance.

We might have to hire someone….

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