So, I’ve been playing around with Excel (read: procrastinating) a lot lately and produced these lovely looking graphs. Since they do look ever so lovely, and without revealing too much, I thought I’d post them here, along with a healthy dose of good advice. Also, the second two show the first month’s results from my little article experiment.
The X axis represents the months from Jan 2007 until Dec 2008. The extrapolated curves of best fit do not take into account December’s data.
I guess this first graph shows we’re here to stay — this is the number of orders placed with us each month. While the number of orders placed last month is a little lower than November’s data, this is consistent with most other e-commerce sites, who all see a slump in traffic (and sales) over the holidays. Who’d have thought people would prefer to spend time with their families rather than shop online? The same thing also occurs during December of last year. Still, not bad for a recession.
This graph shows overall traffic to the site. Internet marketeers may be interested to learn that the distinct peaks represent my limited foray into social bookmarking. Notice how the same months in the previous graph do not show any similar increases in the amounts of orders placed. This just goes to show that social bookmarking is shite for e-commerce.
One final point: traffic dropped significantly in December — far more than you’d expect over the holidays. Fortunately, this was exactly as I’d planned. December was when I moved all the old articles over to this blog, and articles are big traffic-generating machines. Take note, budding marketeers — article marketing can really drive traffic to your site! Compare the month of December on both graphs so far though — while traffic dropped significantly, the number of orders decreased only slightly. There are also plenty of other things you can do with old static content, so make sure you don’t let things stagnate.
This final graph shows each month’s conversion rate — that is, the percentage of visitors who go on to place an order. December’s data shows a significant increase as soon as I moved those articles, which just goes to show — traffic isn’t everything! It surprised me that before then, the conversion rate was still continually on the rise. I must have been doing something right. Unfortunately though, many, many things can affect your conversion rates, none of which have a particularly large effect. Here’s a great post on 108 ways you can increase your conversion rates.
Why I should Be Worried
There’s no doubt about it — our little herbal highs hobby is kicking some ass, but it’s not all good news. More orders means more work, and right now me and my girlfriend are in the last term of our final year at university, so time is not something we have in abundance.
We might have to hire someone…