As Coffeesh0p gets bigger and bigger, I’m getting more and more worried about promoting the psychoactivity of the plants we sell. Recently, the hyped up sales talk all over EveryoneDoesIt has resulted in them removing Salvia divinorum from their shop, so in response, we’ve slapped “not for consumption” labels in a few of our product descriptions. One problem still remains however – our articles section, which contains cannabis recipes, extraction teks and info on proper usage. While I’ve always been a supporter of providing proper information, these articles are making me more and more uncomfortable as the days flit by. As any Internet marketer should know, article writing is one great way to boost traffic and get links back to your site, but any Internet marketer worth his salt also knows, you shouldn’t take unnecessary risks.
The substantial traffic gained from these articles is also pretty poor when it comes to e-commerce – people looking for information probably aren’t ready to buy anything, so “convert” poorly. But those information seekers make great blog readers, so moving those articles to this blog makes perfect sense. It’s tempting to look at overall traffic and feel good as you see it increase, but traffic that converts poorly is actually more of a cost than a benefit. More people = more hosting bills!