Your browser is no longer supported.

Please upgrade to a modern browser.

Top Menu

5% Discount on Legal Highs, Salvia Divinorum and Everything Else From The Coffeesh0p

Keeping on the Straight and Narrow

By John Clarke

As Coffeesh0p gets bigger and bigger, I’m getting more and more worried about pro­mot­ing the psy­cho­activ­ity of the plants we sell. Recently, the hyped up sales talk all over Everyone­DoesIt has res­ul­ted in them remov­ing Salvia divinorum from their shop, so in response, we’ve slapped “not for con­sump­tion” labels in a few of our product descrip­tions. One problem still remains however — our art­icles section, which con­tains can­nabis recipes, extrac­tion teks and info on proper usage. While I’ve always been a sup­porter of provid­ing proper inform­a­tion, these art­icles are making me more and more uncom­fort­able as the days flit by. As any Inter­net mar­keter should know, article writing is one great way to boost traffic and get links back to your site, but any Inter­net mar­keter worth his salt also knows, you shouldn’t take unne­ces­sary risks.

The sub­stan­tial traffic gained from these art­icles is also pretty poor when it comes to e-com­merce — people looking for inform­a­tion prob­ably aren’t ready to buy any­thing, so “convert” poorly. But those inform­a­tion seekers make great blog readers, so moving those art­icles to this blog makes perfect sense. It’s tempt­ing to look at overall traffic and feel good as you see it increase, but traffic that con­verts poorly is actu­ally more of a cost than a benefit. More people = more hosting bills!

Over the next week or so, I’ll gradu­ally be trans­fer­ring those art­icles onto this blog (with a 301 redir­ect, nat­ur­ally), so keep an eye out!.

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: