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Good News From Google

…For me, anyway! This quarter’s toolbar PageRank update has been a good one.

Coffeesh0p has gone from 2 to 3, with all my main cat­egories having a PageRank of at least 1
Salvia Trip has gone from 0 to 2
A-​​muscaria & P-​​viridis have both gone from 0 to 1

PageRank

For those that don’t know what PageRank is, it is one of many metrics that Google uses to rate your site, and is gen­er­ally determ­ined by the links to your site from other pages. If one page has a high PageRank itself and links out to only a few other sites, more of that “Link Juice” is going to flow down each of those links. If a page has a low, or non-​​existant PageRank and links to many sites, those links won’t pass as much juice. It’s these links to your site, or back­links, as they’re known in the industry, that govern where you appear in Google’s search results. Relevent sites, with high PageRank that link back to your own site can really provide you with a boost in rankings.

Remember, PageRank is only one factor that Google uses when thinking about your site. As a general rule, pages with a higher PageRank should be more trust­worthey than those without. Having little or no PageRank is a good indictor that a site is new, or doesn’t get a lot of traffic. You can see the PageRank of any site you visit by installing the Google Toolbar.

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